THE FIRST PERSONALLY-OWNED FERTILITY INSURANCE
THE FIRST PERSONALLY-OWNED FERTILITY INSURANCE
PROTECTION FOR YOUR FUTURE FERTILITY
PROTECTION FOR YOUR FUTURE FERTILITY
Up to $50K in coverage including diagnostics, medications, IUI, and IVF
Up to $50K in coverage including diagnostics, medications, IUI, and IVF
Use any clinic in the U.S.
Use any clinic in the U.S.
Coverage thatโs yours, not tied to your employer or state
Coverage thatโs yours, not tied to your employer or state

INSURANCE
COMMUNITY
WHY FERTILITY INSURANCE MATTERS
FERTILITY INSURANCE PROVIDES PEACE OF MIND
Fertility care can come with high out-of-pocket costs. Flora helps protect you with coverage for eligible treatments, in case you need them in the future.
OUT-OF-POCKET FERTILITY TREATMENT
OUT-OF-POCKET FERTILITY TREATMENT
Diagnostics
$1,000-$3,000
Medications/IUI
$3,000-$10,000
Single IVF procedure
$12,000-$20,000
Total cost estimate
$15,000-$50,000
FLORA FERTILITY INSURANCE
$50,000 lifetime coverage
$10,000/year to cover out-of-pocket costs
$40/month average cost
Typical premiums range from
$15-$70
/month
*Coverage subject to eligibility, underwriting and policy terms.
WHY FERTILITY INSURANCE MATTERS
FERTILITY INSURANCE PROVIDES PEACE OF MIND
Fertility care can come with high out-of-pocket costs. Flora helps protect you with coverage for eligible treatments, in case you need them in the future.
OUT-OF-POCKET FERTILITY TREATMENT
Diagnostics
$1,000-$3,000
Medications/IUI
$3,000-$10,000
Single IVF procedure
$12,000-$20,000
Total cost estimate
$15,000-$50,000
FLORA FERTILITY INSURANCE
$50k lifetime coverage
$10k/year to cover out-of-pocket costs
$35/month average cost
Premiums range from
$15-$70
/month
*Coverage subject to eligibility, underwriting and policy terms.
PLANNING AHEAD?
SEE IF YOU QUALIFY
PLANNING AHEAD?
SEE IF YOU QUALIFY
You may be a good fit if you are:
You may be a good fit if you are:
A woman aged 20-34
A woman aged 20-34
Living in the United States
Living in the United States
Proactively planning for your future fertility
Proactively planning for your future fertility
Exploring alternative or complements to egg freezing
Exploring alternative or complements to egg freezing
Without an infertility diagnosis (underlying conditions like PMOS may still qualify)
Without an infertility diagnosis (underlying conditions like PMOS may still qualify)
Not undergoing fertility treatments
Not undergoing fertility treatments
*We only use age for this quick estimate. Medical and lifestyle factors will be considered at time of underwriting. This is an estimate and not a guarantee of coverage or price.
COVERAGE
FLORA OFFERS COMPREHENSIVE FERTILITY COVERAGE
Covered
Not covered
Diagnostics and testing
Medications
Hormone panels
Fertility assessments
IUI procedures
IVF procedures
Ultrasounds and monitoring
Specialist consultations
Follow-up care to treatments
Laboratory services
COVERAGE
FLORA OFFERS COMPREHENSIVE FERTILITY COVERAGE
Covered
Not covered
Diagnostics and testing
Medications
Hormone panels
Fertility assessments
IUI procedures
IVF procedures
Ultrasounds and monitoring
Specialist consultations
Follow-up care to treatments
Laboratory services
CLINIC OF YOUR CHOICE
No network restrictions. Choose a fertility clinic or specialist that works best for you.
UP TO $50K IN COVERAGE
Coverage designed to help offset the cost of eligible fertility treatments over time.
COMMUNITY BENEFITS
Access womenโs health partners and well-being perks.
*For full details refer to your policy documents.
Procedures must be ordered by a practitioner licensed to practice in reproductive medicine and in good standing with their regulatory body.
COVERAGE
FLORA HAS COMPREHENSIVE FERTILITY COVERAGE
Covered
Not covered
Diagnostics and testing
Medications
Hormone panels
Fertility assessments
IUI procedures
IVF procedures
Ultrasounds and monitoring
Specialist consultations
Follow up care to treatments
Laboratory services
YOUR CLINIC OF CHOICE
No network restrictions. Choose a fertility clinic or specialist that works best for you
UP TO $50K IN COVERAGE
Coverage designed to help offset the cost of eligible fertility treatments over time
UP TO $50K IN COVERAGE
Access womenโs health partners and well-being perks.
*For full details refer to your policy documents.
Procedures must be ordered by a practitioner licensed to practice in reproductive medicine and in good standing with their regulatory body.
The first fertility benefit of its kind, completely owned by you.
The first fertility benefit of its kind, completely owned by you.

UNDERSTAND YOUR COVERAGE
Coverage limit
All policies have a lifetime coverage limit of $50K, broken down by $10K max/year for medically-required fertility treatment.
All policies have a lifetime coverage limit of $50K, broken down by $10K max/year for medically-required fertility treatment.
Where you can receive care
FLORA allows you to choose where you receive care. There are no network restrictions, so you can work with licensed fertility clinics and specialists that meet your needs.
FLORA allows you to choose where you receive care. There are no network restrictions, so you can work with licensed fertility clinics and specialists that meet your needs.
Waiting period
All policies have a one-year coverage wait period before you can make a claim.
All policies have a one-year coverage wait period before you can make a claim.
WHAT PEOPLE ARE SAYING ABOUT FLORA FERTILITY
I love what youโre doing. Itโs like my security blanket around my future family.
Flora is democratizing access to fertility care. There is growing demand for personalized health coverage, especially in a work environment where not everyone works at a Fortune 500 company. Weโre proud to back a world-positive company thatโs making critical health benefits more accessible for people, and that align with how they want to work today, and in the future.
Flora Fertilityโs founders are redefining the way women access reproductive care, creating a new paradigm for insurance and autonomy.
I know Iโm likely going to delay having kids because I am focused on my career. This helps me plan ahead.
Women are being told that freezing their eggs is an insurance policy. Your product made me realize what I actually need is an INSURANCE POLICY! I immediately shared Flora with my five girlfriends. We all want this.
WHAT PEOPLE ARE SAYING
I love what youโre doing. Itโs like my security blanket around my future family.
I know Iโm likely going to delay having kids because I am focused on my career. This helps me plan ahead.
FAQs
When and how can I apply?
You can apply through the Flora digital application anytime if you meet the age criteria of 20-34 years old.
Why would I buy a policy at a young age, when I can wait till Iโm older?
There is incentive to buy a Flora policy early, even as young as 20 years old, and to hold it for a longer period of time. Your premiums are lower the younger you start and will stay lower the life of the policy. Further, the younger you are, the lower your risk, making underwriting easy and auto approval of a policy more likely. Individuals who buy a policy at a younger age will typically pay significantly less over the life of the policy as compared to those who buy it later.
What factors might impact my eligibility for coverage or increase my premiums?
Eligibility may be affected by factors such as BMI, diminished ovarian reserve, certain medical conditions such as PMOS or endometriosis, among others.
Is egg freezing included?
Elective egg freezing is not included. Egg freezing may be covered if it is required for medical reasons.
FLORA BLOG
SUBSCRIBE TO OUR NEWSLETTER
ยฉ 2026 FLORA
SUBSCRIBE TO OUR NEWSLETTER
ยฉ 2026 FLORA
SUBSCRIBE TO OUR NEWSLETTER
ยฉ 2026 FLORA
WHAT PEOPLE ARE SAYING
I love what youโre doing. Itโs like my security blanket around my future family.
I know Iโm likely going to delay having kids because I am focused on my career. This helps me plan ahead.
FAQs
How does payment work? Does FLORA pay my clinic directly?
Our process is straightforward: you pay upfront for treatment, then submit your receipts to us for reimbursement. You can use your coverage at any clinic in the U.S.
How can I cover it for her?
Once she's approved, you pay her monthly premium directly. The policy still belongs to her, so if she ever wants to take over the payments herself, she can. All she needs is your credit card!
If IVF spans two policy years, can benefits be used from both annual limits?
Your coverage works on two limits: $10,000 per year and $50,000 lifetime. Your annual limit resets each year, so if a cycle starts in one year and completes in the next, you can use benefits from both annual limits. You're always covered up to your $50,000 lifetime maximum.
Are pre-existing fertility conditions covered after the waiting period?
Coverage for pre-existing conditions is determined during the underwriting process and depends on your individual health history.
What exactly counts as "medically necessary" fertility treatment?
Medical necessity is when itโs been made clear that you have received an infertility diagnosis by a registered fertility specialist requiring treatment.
Can you send me the full policy wording and exclusions?
We can direct you to our At A Glance document, which you can find here.
Are fertility medications covered?
Yes. Fertility medications are included within your $10,000 annual coverage limit. They count toward your annual benefit just like diagnostics, IUI, and IVF.
Who is the insurance carrier and what is its AM Best financial strength rating?
FLORA is backed by A-rated insurance providers. This means when you need to use your coverage, you can count on the financial strength and stability of our partners to pay your claims.
Are there deductibles, copays, or coinsurance?
You'll have a 10% deductible on all claims. After you meet your deductible, FLORA covers eligible treatment costs up to your annual and lifetime limits. There are no additional copays or coinsurance beyond the 10% deductible.
I don't have a male partner. How would I ever qualify as "infertile" to use my coverage?
The same way any policyholder does: through a documented infertility diagnosis from a licensed fertility specialist.



