Get a quote

COLLEGE SAVINGS

DOWN PAYMENT

FERTILITY COVERAGE

Get a quote

COLLEGE SAVINGS

DOWN PAYMENT

FERTILITY COVERAGE

Helping your child pay for fertility treatment has become the third largest expense parents face.

FLORA allows you to proactively insure your daughter's future fertility, for a fraction of the cost.

Lorum ipsum

FLORA fertility insurance resource for healthcare providers and patients

Lorum ipsum

PLANNING AHEAD?

SEE IF YOU QUALIFY

PLANNING AHEAD?

SEE IF YOU QUALIFY

PLANNING AHEAD?

SEE IF YOU QUALIFY

You may be a good fit if you are:

A woman aged 20-34

Living in the United States

Proactively planning for your future fertility

Exploring alternative or complements to egg freezing

Without an infertility diagnosis (underlying conditions like PMOS may still qualify)

Not undergoing fertility treatments

ESTIMATE YOUR MONTHLY PREMIUM*

*We only use age for this quick estimate. Medical and lifestyle factors will be considered at time of underwriting. This is an estimate and not a guarantee of coverage or price.

FLORA fertility insurance visual for future family planning and reproductive health coverage

HOW DOES IT WORK?

1

Lorum

Lorum ipsum lorum ipsum

2

Lorum

Lorum ipsum lorum ipsum

3

Lorum

Lorum ipsum lorum ipsum

WHAT PEOPLE ARE SAYING ABOUT FLORA FERTILITY

I love what you’re doing. It’s like my security blanket around my future family.

Flora is democratizing access to fertility care. There is growing demand for personalized health coverage, especially in a work environment where not everyone works at a Fortune 500 company. We’re proud to back a world-positive company that’s making critical health benefits more accessible for people, and that align with how they want to work today, and in the future.

Flora Fertility’s founders are redefining the way women access reproductive care, creating a new paradigm for insurance and autonomy.

I know I’m likely going to delay having kids because I am focused on my career. This helps me plan ahead.

Women are being told that freezing their eggs is an insurance policy. Your product made me realize what I actually need is an INSURANCE POLICY! I immediately shared Flora with my five girlfriends. We all want this.

WHAT PEOPLE ARE SAYING ABOUT FLORA FERTILITY

Flora Fertility is giving employees control of their benefits — while lowering costs.

Flora Fertility’s founders are redefining the way women access reproductive care, creating a new paradigm for insurance and autonomy.

I know I’m likely going to delay having kids because I am focused on my career. This helps me plan ahead.

Our employer clients have been asking for this type of coverage, but we haven’t been able to offer it using the more traditional models. This levels the playing field.

Let's talk about the women who built Flora, and why they created the first personally owned fertility insurance from the ground up...

FLORA was built by a founding team that has spent careers inside insurance, health tech, and women's markets, and got tired of watching fertility fall through the cracks.

Laura McDonald and Dr. Christy Lane are the founders behind FLORA, the first private fertility insurance on the market today. With seven children between them (ages 5-21), they know there is no single path to motherhood. In fact, fertility care and access have become more normalized - and more in demand - than ever before.

After meeting through a common connection 4 years ago, they boldly decided they would be the ones to close the fertility-coverage gap for the next generation of parents.

With backgrounds in fintech, insurtech and digital health (including Dr. Lane teaching at Stanford Medical School), 2 exits behind them, and lived experience in the fertility space, they are redefining what reproductive access looks like for future generations, including their own daughters.

After meeting through a common connection 4 years ago, they boldly decided they would be the ones to close the fertility-coverage gap for the next generation of parents.

PROUDLY FOUNDED AND LED BY WOMEN

Christy has spent decades at the front of women’s health. She co-founded the Stanford Wearable Health Lab, built and sold her own insurtech company, and has spent her career figuring out how data and technology can make healthcare work better for women. She’s a professor, a scientist, and a global leader in health innovation.

She’s also a mom of three, and two of her children were born through IVF. For all her expertise, all the research and the labs and the years spent studying women’s bodies and health systems, she still ended up in the same chair so many women sit in. Facing the emotional and financial weight of fertility treatment without nearly enough support. That’s the reason she started Flora.

Dr.Christy Lane, PhD

Co-Founder & Co-CEO

Laura didn’t go through fertility challenges herself, but she watched a close family member carry the emotional and financial toll. She saw the appointments, the heartbreak, the bills, and the isolation that so often comes with a fertility journey. And she thought, this isn’t good enough. Women deserve better.

Laura brings decades of experience in finance, insurance, and building companies for women. She also has three young adult daughters who give her a daily view into how their generation thinks about health, money, career, and dating, all of which tie back to fertility. She came to Flora from a different personal experience, and the same deep conviction.