Welcome to our team spotlight series, where we introduce the people behind FLORA. Building a first-of-its-kind fertility insurance product takes a group of humans who care deeply about the work, and we want you to meet them.

In each post, a team member shares what they do here, why this mission matters to them, and a little about who they are outside of work. Expect real answers, a few fun surprises, and a closer look at the faces making proactive family planning possible.

Meet the person behind the work below.

Your current role at FLORA, plus what you'd call your job if titles didn't exist How long have you been at FLORA?

VP of Brand Experience. I'm the person who makes sure everything looks, feels, and sounds good. Wherever you run into FLORA, my job is to make sure it feels like us.

How long have you been at FLORA?

Almost since the beginning, I was one of the first full-time team members :)

In a sentence or two, what do you do day to day?

As a multipotentialite… a lil bit of this and a lil bit of that. I'm lucky to get my hands on a lot of different parts of the business, leading where I can and supporting where I'm needed. Some days that's writing, some days it's creators, some days it's something I didn't even know was my job until that morning and I love it.

What pulled you toward FLORA, or toward the fertility and women's health space in general?

So much of women's health gets overlooked, and I jumped at the chance to learn more about it and help others understand what's actually going on in their bodies. Getting to give women more autonomy and more options when it comes to family and life planning was the real draw. I'm also a total sucker for a challenging topic. Taking something complex and making it feel simple and human is my favorite kind of puzzle.

What was your first job? Which is your most memorable?

My very first job was at Michaels craft store :) The most memorable, though, was a short stint working at a club. Let's just say it was… educational.

What did you want to be when you were a kid?

It was a toss-up between wanting to be a Crocodile Hunter (shoutout Steve Irwin), and then wanting to become a medical examiner (blame Crossing Jordan). Looking back, "curious about everything" tracks.

How do you spend your time outside of work? What fills your time?

I make art and show it in exhibits, and beyond that I mostly follow the vibes and chase the dopamine. If something sounds fun or new, I'm probably already doing it.

What's something people would be surprised to learn about you?

I've studied thanatology. Yes, the study of death. It's more life-affirming than it sounds, I promise.

Your most useless talent or your weirdest habit. Own it.

I know way too many Wonder Woman and Eminem facts. Neither has come up in a meeting yet, but I stay ready.

Pick one and answer: coffee order, comfort meal, or the song that gets you going.

Chai latte / poutine / literally anything by eminem

A book, show, or podcast you push on everyone you meet.

Two, actually. Back From The Borderline and Stuff You Should Know

What's something on your bucket list you still need to cross off?

Traveling through Southeast Asia. It's been on the list for a while and I'm ready to make it happen.