Welcome to our team spotlight series, where we introduce the people behind FLORA. Building a first-of-its-kind fertility insurance product takes a group of humans who care deeply about the work, and we want you to meet them.

In each post, a team member shares what they do here, why this mission matters to them, and a little about who they are outside of work. Expect real answers, a few fun surprises, and a closer look at the faces making proactive family planning possible.

Meet the person behind the work below.

Your current role at FLORA, plus what you'd call your job if titles didn't exist How long have you been at FLORA?

Head of Marketing, Head of whatever it takes to get Flora in front of the right people

How long have you been at FLORA?

Since Mar 30, 2026

In a sentence or two, what do you do day to day?

I figure out how to get Flora in front of the people who need it through ads, influencers, podcasts... basically anywhere you might be. Then I check the data and analytics roughly 298 times a day.

What pulled you toward FLORA, or toward the fertility and women's health space in general?

Seeing my loved ones struggle through fertility challenges opened my eyes to how underfunded and under-researched women's health really is. The more I learned, the more I couldn't look away. This work matters, and I wanted in.

What did you want to be when you were a kid?

An interior designer

How do you spend your time outside of work? What fills your time?

Stereotypical Vancouverite here - you'll find me on the mountains (snowboarding in winter, hiking in summer) and running year-round in between

What's something people would be surprised to learn about you?

I lived abroad in London, UK for 4 years!

Pick one and answer: coffee order, comfort meal, or the song that gets you going.

Matcha latte with oat milk

A book, show, or podcast you push on everyone you meet.

The Mountain Is You by Brianna Wiest

What's something on your bucket list you still need to cross off?

Hiking Mount Kilimanjaro!!!